Vice & Virtue

The Story so far

It all started with a chance meeting at a North County San Diego bar between the two founders (Whit Rigali and Samuel Chereskin.) Whit, the bartender, wanted to create local craft spirits as tools for other bartenders. Sam, the Agricultural Economist, wanted to find ways to improve food systems and show that doing good can also be viable. Their conversation over a glass of whiskey led to the creation of Misadventure & Co. These spirits are not just products of 4 years of R&D in a cramped garage, but lessons learned through the San Diego brewing and distilling communities and our wild and wonderful friends and family. We desire to make quality spirits that everyone can enjoy and create them sustainably.

Life can only be understood backwards; but it must be lived forwards.”
- Søren Kierkegaard

familY stories

We are proud products of our families and friends. Their stories shape the direction of Misadventure & Company. and imbue it with a soul. Whit’s great grandfather lived his entire life with a bullet lodged in his back, a gift from the local mafia after giving them the Italian equivalent of the bird. He ran the best bootlegging operation in Springfield, MA and refused to carry their cheap rotgut liquor. Sam learned Spanish from the Mexican love songs his grandmother sang to him as a child. It wasn’t until much later did Sam find out that she was taught those songs by a Mexican Army Captain with whom she almost ran away. As you can see, we love a good story. Come on in to the distillery, pull up a chair, and share yours.

SAM CHERESKin

Co-Founder, Distiller, CEO

SAM CHERESKin

Co-Founder, Distiller, CEO

The "A" Team

WHIT RIGALI

Co-Founder, Distiller, Vice President of Marketing & Sales

WHIT RIGALI

Co-Founder, Distiller, Vice President of Marketing & Sales

BLAKE CARVER

Distiller, Director of Business Development

BLAKE CARVER

Distiller, Director of Business Development

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