HEDONISTIC SUSTAINABILITY

“You cannot get through a single day without having an impact on the world around you. What you do makes a difference and you have to decide what kind of a difference you want to make.”

— Jane Goodall

WHAT IS HEDONISTIC SUSTAINABILITY?

The golden rule of the outdoors is "leave no trace." We've combined this mantra with the fun-loving aspects of distilled spirits to create HEDONISTIC SUSTAINABILITY. This idea that you don't have to punish yourself to do good. Here's why this is so great:

Every year American consumers, companies, and farmers spend $218 billion, or 1.3% of U.S. GDP, growing, transporting, and disposing of 50-60 million tons of food that never gets eaten. At your local store unsold baked goods are often donated to food banks by mindful shop owners. This normally would be the food’s last stop before it was taken to the landfill.

Misadventure Vodka extends the useful life of these foods. Right now, we specifically save all manner of baked goods. This is possible because they can still contain usable starches that can be converted to sugars that are then eaten by microscopic yeast and turned into marvelous alcohol.

We take what the environmental community calls “food waste” and turn it into something better: clean, smooth vodka. Furthermore, independent tests confirm that our vodka contains under 10 parts per million (ppm) gluten, which is considered gluten free! How cool is that?

Every drink you have of Misadventure Vodka is directly part of the solution. That's HEDONISTIC SUSTAINABILITY or as we like to joke, every sip you take makes the world a better place.

Deep dive into the subject: